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Their videos have seen them amass a combined total of more than 17 million subscribers, which roughly equates the population of the .
But while the next generation of YouTubers are hot property online, with their loyal followings tuning in for their daily doses of content, their popularity has also spilled out into the real world.
Many of the social media stars have hit the big time, having launched their own merchandise ranges, apps and signing lucrative book deals.
Others have landed prestigious radio hosting slots and even launched their own beauty ranges.
Here, MailOnline looks at up-and-coming YouTubers who are captivating millions with their content creations - and how their turning their success to other ventures.
LDShadowLady 
7M YouTube subscribers, gaming and Minecraft
LDShadowLady has more than seven million YouTube subscribers and is one of the UK's top female gamers
LDShadowLady, also known as Lizzie, 30, is one of the UK's top female gaming YouTubers. 
Such is her popularity, that in 2018 when YouTube looked into the data of its most-viewed accounts, LDShadowLady as revealed as the second most-watched female UK YouTuber - behind none other than the singing sensation Dua Lipa.
She became enthralled by gaming from a young age, when she would sit on her father's knee as he played video games and started to develop her own interest in Minecraft, World of Warcraft, Burnout games and The Sims. 
She's be running her channel since 2010, aged 17, having named it after her XBOX gamertag which was inspired by her favourite YouTuber at the time 'NDTitanLady'.
LDShadowLady, also known as Lizzie, 30, is one of the UK's top female gaming YouTubers
Her first videos are clips from Call of Duty games, as when she started on her channel she dreamed of becoming a Call of Duty YouTuber by making commentaries over gameplay videos and montages of her best gameplay moments.
With her first Call of Duty videos reaching 300 subscribers after a couple of months, in 2011 she switched to Minecraft videos, and after appearing in a video of another prominent YouTuber, she gained 3,000 subscribers overnight.
This boost saw her start posting more of her own Minecraft videos and she has grown in popularity ever since.
Her Let's Play Minecraft series was a huge success, which she credits as the reason her channel has swelled to the numbers it has, with the top rated showing the most exciting and funny moments to gaming.
As a female gaming YouTuber, Lizzie told the : 'I know that a lot of young females look up to me as an example so I want to show them that females can co-exist with males in the gaming scene.
'The group of people I make YouTube gaming videos with includes a mix of genders and I feel it is important to show younger gamers that there doesn't have to be a divide and бывает ли депрессия у мужчин we can all co-operate harmoniously.'
Outside of gaming, she has a cat called Buddy which sometimes features on her channel and she studied Computer Animation and Visualisation at Liverpool John Moores University.

Lilly Sabri
4M YouTube subscribers, fitness and work-outs
Lilly Sabri, 32, is one of the world's fastest-growing fitness influencers
Often referred to as the 'female Joe Wicks', Lilly Sabri, 32, is one of the world's fastest-growing fitness influencers, with her channel beating that of the Body Coach TV (which has 2.82M subscribers).
Her posts about real-time workouts and challenges bring in a staggering four million subscribers to her YouTube channel.
But it took hard graft: Lilly spent five years posting online content and hosting face-to-face classes with little attendance.
When the world went into lockdown, her channel shot to success, going from 30K subscribers pre-Covid to 3.5M in just 12 months.
As well as workout videos, she also posts step-by-step guides and lessons on how the body works
‘During lockdown, I think people were looking for real-time, follow-along workouts where people had personality,' Lilly told